FAQ
Frequently asked questions
What is the difference between SEO, GEO, and AEO?
SEO makes a website understandable, accessible, and visible in search engines. AEO focuses on providing direct answers that answer engines can use. GEO focuses on improving the likelihood that a brand or source will be understood and cited in generative results. These disciplines share the same foundations: original content, clear structure, demonstrated expertise, and technical accessibility. Google considers these practices an evolution of SEO rather than a replacement for it.
How can my business appear in ChatGPT or Gemini answers?
No company can guarantee inclusion in an AI-generated answer. Businesses should publish accessible, original, accurate, and consistent pages, document their expertise, and earn credible mentions across the Web. To appear in ChatGPT search, a website should not block OAI-SearchBot. For Google’s generative search features, pages must be crawlable and indexable through normal search systems. Studio Parachute therefore works on technical structure, brand authority, and content quality.
How can I improve my company’s local visibility on Google?
Local visibility depends on a complete Google Business Profile, consistent contact information, authentic reviews, and pages that clearly describe the services and areas the company actually serves. The website should also be fast, mobile-friendly, and connected to the appropriate service pages. Studio Parachute avoids creating nearly identical local pages that exist only to repeat city names. Every local page should provide useful information for the market it targets.
How do I measure sales generated by SEO?
Search data must be connected to commercial actions such as forms, calls, appointments, quote requests, and sales. Google Search Console identifies the queries and pages generating visibility, while analytics and CRM data help track what happens afterward. Studio Parachute focuses on qualified opportunities and attributable revenue because an increase in traffic is not a meaningful success when it generates no relevant inquiries.
How do I measure the ROI of a marketing engagement?
Return on investment is measured by comparing the value generated with the total cost of strategy, production, software, management, and advertising. Businesses should monitor leads, conversion rates, customer acquisition costs, average contract value, and sales-cycle length. Studio Parachute defines these indicators before the engagement begins, preventing reports from being filled with impressive-looking statistics that have little connection to actual business results.
Is SEO still worth it?
Yes, particularly when customers use search engines to compare services, verify a company’s credibility, or find a local provider. Modern SEO is not simply about repeating keywords. It requires useful, technically accessible, original content that matches search intent. These same foundations also support visibility in generative search experiences. Studio Parachute connects SEO with positioning, content, and conversions rather than measuring success through traffic alone.
How much does an SEO agency cost in Quebec?
The cost depends on the level of competition, target market, condition of the website, number of services, and amount of content required. A project may include a technical audit, search-query research, page optimization, local SEO, content, structured data, and conversion tracking. The proposal should separate initial work from ongoing monthly services and clearly identify the deliverables. Studio Parachute defines the scope after reviewing opportunities, technical obstacles, and commercial goals.
How long does it take to see SEO results?
Initial improvements may appear after technical issues are corrected or existing pages are optimized. Stable growth generally takes longer, particularly in competitive markets or when a website has limited authority. Results also depend on content quality, competition, and the website’s ability to convert visitors. Studio Parachute monitors impressions, clicks, inquiries, and sales instead of focusing on a single ranking position.
SEO or Google Ads: how should I choose?
Google Ads can quickly test search terms and generate visibility while a budget is active. SEO gradually builds an organic presence that may continue producing visits without paying for every click. The right choice depends on urgency, profit margins, sales cycles, and competition. In many cases, the two approaches complement each other: advertising provides fast data, while SEO develops a longer-term business asset.
Does Google Ads still work?
Google Ads can work when a campaign targets clear commercial intent, uses relevant landing pages, and measures real conversions. A campaign becomes inefficient when keywords are too broad, ad messaging does not match the landing page, or calls and form submissions are not tracked. Studio Parachute evaluates traffic quality, cost per opportunity, and the value of generated sales—not simply the number of clicks.
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