This code of ethics defines the principles and commitments that guide our actions and frame our professional responsibilities.

PARACHUTE CODE OF ETHICS

Respect for human beings above all

At Parachute, people are at the heart of everything we do.
Every relationship is built on respect, active listening, and kindness. 100% of our engagements include a clearly identified human point of contact, responsible for project follow-up and coordination. We value diversity of ideas, cultures, and needs, and we reject standardized approaches disconnected from human realities.

three men sitting while using laptops and watching man beside whiteboard
three men sitting while using laptops and watching man beside whiteboard
two person standing on gray tile paving
two person standing on gray tile paving

Trust is essential to building lasting relationships.
We are committed to clear, honest, and transparent communication. Every collaboration begins with written validation of scope, timelines, and responsibilities prior to project kickoff. Client inquiries receive a response within 48 business hours, excluding announced holiday periods.

Transparency
and honesty

person sitting in a chair in front of a man
person sitting in a chair in front of a man

The use of technology—particularly artificial intelligence—must be guided by strong ethical principles. No client data is used to train AI models without explicit consent (0 usage without authorization).
100% of AI-assisted deliverables are subject to human validation before delivery. Technology is used as a decision-support tool, never as a substitute for human judgment.

A commitment to digital ethics

black laptop computer turned on on brown wooden table
black laptop computer turned on on brown wooden table

We strive for a high level of quality while integrating innovative practices. The number of projects handled simultaneously by each expert is intentionally limited to ensure availability, rigor, and quality of execution. Our innovations must sustainably improve organizational practices without compromising human or ethical values.

Excellence and ethical innovation

green leaves screengrab
green leaves screengrab
person holding string lights
person holding string lights

We recognize the importance of reducing our environmental impact. Parachute prioritizes 100% digital collaboration models whenever possible, limiting travel and printing. We encourage sustainable practices among our clients and partners without imposing constraints incompatible with their realities.

Environmental Responsibility

Access to data is limited strictly to individuals necessary for the execution of the mandate. Data is used only within the defined scope, with the client’s informed consent.

Confidentiality and Data Protection

a heart is shown on a computer screen
a heart is shown on a computer screen

We work closely with partners who share our values of ethics and integrity.
Each partnership is based on clear, balanced, and formalized commitments, ensuring a fair relationship for all parties involved.

Ethical collaboration and respect for partners

At Parachute, equal opportunity is a fundamental principle.
No form of discrimination is tolerated in our practices, collaborations, or recruitment. We foster an inclusive, respectful environment that embraces diverse backgrounds and experiences.

Inclusion
and equality

group of people walking on pedestrian lane
group of people walking on pedestrian lane
a man and a woman sitting at a table looking at a laptop
a man and a woman sitting at a table looking at a laptop

At Parachute, we design tailor-made services to support social and community-driven causes.
At least 20% of our collaborations involve non-profit organizations or human-impact initiatives.
We intentionally adapt our approaches to respect their missions, resources, and constraints—without compromising ethics or quality.

Community Engagement

women's black crew-neck shirt
women's black crew-neck shirt

We operate in compliance with all applicable local, national, and international laws and regulations.
Parachute adheres to 100% of the legal frameworks governing data protection, artificial intelligence, and digital communications in the jurisdictions where we operate. By way of example, we design and deliver websites and digital environments that comply with country-specific legal requirements, particularly regarding data protection, consent, and accessibility where applicable.

Compliance with Laws and Regulations

More than a commitment, a guiding principle

Discover our many contributions & interventions on ethics

STUDIO PARACHUTE|360 AGENCY