The Hidden Side of the Web: Advantages and Pitfalls of New Technologies in Website Creation

In this article, we'll delve into the various aspects of website creation using templates.


3/18/20243 min read

assorted-color abstract painting
assorted-color abstract painting

Platforms composed of predefined templates for website creation may spark interest and save time at first glance, but feeding these templates still requires human intervention. We affirm that working with a specialist is much more advantageous in ensuring the site's identity consistency, creativity, ease of navigation, and implementing good keywords related to constantly changing SEO.

Utilizing New Technologies for Rapid Website Creation

New technologies and artificial intelligence (AI) have revolutionized many aspects of our daily lives, including website creation. Thanks to these advances, creating a website quickly and efficiently is now possible.

AI, in particular, plays a crucial role in the website creation process. It allows for the automation of many tasks, such as layout, image optimization, and even writing certain content. Furthermore, new technologies offer tools and platforms that greatly simplify website creation. From intuitive website builders to user-friendly CMS (content management systems), these solutions enable users with development time to create a website themselves without needing deep technical knowledge.

The Importance of Being Accompanied by a Communications Specialist

However, despite the benefits offered by new technologies and AI, it is essential to emphasize that companies will still need a qualified web creator or communications specialist to arrange their site, write texts, verify them, implement the correct elements, insert the right keywords, meta descriptions, integrate the right images, ensure weekly posts, monitor competition, etc.

Indeed, website creation is not limited to its visual appearance alone. Considering all the elements mentioned below, such as the user experience, search engine optimization (SEO), and company brand image consistency, these aspects require expertise and a thorough understanding of the company's needs and objectives. Moreover, when developing a strategy to gain online visibility, having the support of a qualified individual in the field allows for in-depth research of the social media platforms to target, the tone to be used for your business about your target audience, and the choice of efforts to be made in the use of such or such media.

Having a specialist on hand adds value by offering tailored solutions, adapting the website to the specific needs of your persona as defined by your company, and ensuring an optimal user experience. This expertise also helps avoid common mistakes and ensure your website's quality and visibility.

The Dangers of All-in-One Sites and Hidden Costs

It is essential to be vigilant about web integration services that offer "all-in-one" solutions and use only robots to operate them. While these solutions may seem attractive, they can have some drawbacks.

Firstly, these all-in-one sites using new technologies can limit customization and flexibility. Predefined templates with limited functionalities are often provided, which can restrict creativity and the ability to stand out from the competition.

Moreover, it is essential to consider the hidden costs associated with these solutions. Some companies charge monthly fees for using their platform, which can quickly add up and become expensive in the long run. Additionally, these monthly fees can make it challenging to migrate to another platform or terminate the contract, forcing the client to stay with the company in question and continue paying for the usage lease of their platform or simple hosting services.

It is, therefore, essential to understand the costs associated with creating and maintaining a website and the services included in the contract. Working with a web creator or advertising agency that offers total transparency on costs and services is recommended.

In conclusion, new technologies and AI offer exciting opportunities to create websites quickly and efficiently. However, it is essential to emphasize that companies will still need a human, whether a qualified web creator or communications specialist, to ensure quality, rapid modifications, and constant customization and optimization of the website. One must take an open look at sites with attractive templates as well as the hidden costs associated with these solutions. By choosing to work with skilled professionals wisely, companies can ensure they have a website that meets their needs and helps them consistently achieve their goals while adapting to market changes.

Related articles: Forbes: Why the Profession of Web Developer is Becoming Increasingly Important? and The Artificial Intelligence Will Never Replace Human Talent